Kevin Holland Comes Clean on $11 Million Career Earnings, But Says ‘It’s F—ked Up’

Kevin Holland has now confirmed that he has made about $11 million from his career with the UFC, even though at first he had denied that he was the fighter Dana White had been referring to.

In response to the speculation, Holland produced a video on social media following White’s revelation that one of the fighters who had passed through Dana White’s Contender Series had earned more than $11 million even though he had never competed for a UFC world title.

“Yo, it’s the $11 million man,” Holland said in the subsequent video. “I’m here to tell y’all right now, I may have made $11 million, but I’ve had four kids, paid taxes and got divorced three times. S—t, it’s f—ked up.”

Holland Initially Denied He Was The $11 Million Man

The fact that Holland had at first claimed that White was talking about someone else even though just about every hardcore fan knew it was him.

“That fighter’s not me,” Holland said in an Instagram Story. “I’m just now waking up. I’ll tell you all right now, that fighter’s not me. Don’t listen to that s—t.”

He also replied to a social media post concerning White’s comments with the following statement: “Boss talking about someone else. Wish it was me.”

White started the guessing game after his discussion on Tuesday of the Dana White’s Contender Series about the financial opportunities available to fighters who have come out of the program.

“This show has paid fighters who have come off it, like, $225 million over the last 10 years, and one of the guys who never fought for a world title has made over $11 million,” White said.

White also stated that by staying active, fighters will be able to maximize their earning potential in a relatively short professional career.

“Staying active and keeping yourself out there and in everybody’s face is not only good financially, but you have a very limited amount of time to make a lot of money in any sport,” White said. “So, staying active is the move. I love it.”

Kevin Holland Has Averaged About $379,00 Per UFC Fight

Holland soon became the most frequently named candidate since he had an unusually full UFC schedule; the 33-year-old had taken part in the Contender Series in 2018 and has since then fought 29 times in the UFC.

Holland has, in addition, received 10 post-fight bonuses throughout his time in the UFC, amounting to a total of $500,000, and has on numerous occasions agreed to fights at short notice.

The most recent figure that has been made public was from UFC 311 in January 2025, when he was awarded $250,000 for the defeat he suffered to Reinier de Ridder.

A notable short-notice appearance of Holland took place at UFC 279 in September 2022; he agreed to fight Khamzat Chimaev since the Russian star had badly missed weight in relation to his originally bout against Nate Diaz.

Holland saved the UFC 279 card and the UFC bosses made sure he was handsomely rewarded for his effort with a lucrative contract.

The UFC star clearly would much prefer that his career earnings was kept a secret, but with White’s confirmation that the fighter had never fought for a title, it left only one man, who is active enough to clear 8-figures.